Delivering to Designing: A Close Look at Enrich Design, a Graphic Arts Company

profileLast Christmas I was doing a delivery run in a terrible snow storm … I was greeted by the warm smile of a woman who must have been at least 150 years old. “How are you?” she asked … “I’m excited for my shift to end so I can go home and see my son. He was born a week ago on Christmas Eve.” Without hesitation the old lady, who definitely did not have much to spare, pulled out a $20 bill for a tip. I’m not sure her total was even $20, so when she handed me the money I was speechless.

Kyle Richardson of Portland, Oregon had taken up a second job as a pizza delivery man so his wife could stay at home with their new son. Such is the character and outstanding work-ethic of this up-and-coming graphic designer.

Richardson was getting burnt out at his job at a printing company, doing work he was not passionate about. On top of that, he was experiencing the worst of times and the best of times in not two cities, but one, delivering pizzas to both poor neighborhoods and rich. You can read more about his delivery reflections here.

All he has wanted to do since he could remember, was draw. And at that point, he could see no way to do that and make money to support his family.

But when a medical supplier needed brochures made, and asked Richardson for references, he answered, “I know the man you need to make your brochures.” “Who’s that?” asked the supplier. “Me.”

And so Richardson took his first step toward his dream. He was finally forced to register his business with the state of Oregon and build a website. Many would scratch their heads at this procedure, calling it backwards. Admittedly, businesses are usually birthed through the launching of websites, not the signature on a contract.

But Richardson plowed forward. By default more jobs came to him, so in order to make room in his life for his new business (of which he was still just taking on random jobs every couple of months), he took the leap of faith and quit his job as a pizza delivery man.

And that’s when things took shape. He didn’t have to advertise; he just kept his website up to date, enter the right search words, and business came to him – from all over the country. A sort of 21st century Field of Dreams, if you will.

He was finally able to quit his job at the printing company early in 2010 and accept a better, more satisfying role at Flir, a thermal imaging company who supplies our military, where he enjoys his work as the company’s senior graphic designer.

Enrich Design, as his business is called, has been growing steadily. However, Richardson freely admits that the more he learns about business, the more he realizes has to be learned, so he is glad to be at Flir where he can continue to learn and be guided by his colleagues and bosses.

At Enrich Design, Richardson specializes in three main categories: Print designs, brochres/flyers, and his first love, websites/illustrations.

He has illustrated children’s books, one of which won an award that has spawned an upcoming sequel.

Talks are in the works about a possible partnership with a marketing company, Spur-creative, also based in Portland.

If you, or anyone you know, is looking for an artist, designer, or photographer, look no further than Enrich Design. This is where I had the cover of my book, The Man in the Box done – and I will no doubt be returning to Enrich for future projects.

For more information, contact him at

Visit Enrich Design here

Richardson’s reflections as a delivery driver

Published by Andrew Toy

Writer when I'm not being a husband or dad. So mostly just a husband and dad.

One thought on “Delivering to Designing: A Close Look at Enrich Design, a Graphic Arts Company

  1. Andrew,

    I strongly recommend that he join a local BNI group ( that is proactive. I just joined one after I realized that 80% of the volume of work we will do this fiscal year (ending June 30) came through 2 referrals! (In addition, one of those referrals resulted in our largest customer ever, one whom we have invoiced more in the past 6 months than we did the entire year for most of our 20-year existence!) The president of our local group, Tim Joiner, 20-something web designer (, states that he can directly attribute $200,000 worth of business that came in through referrals from 3 BNI groups he, his wife, and another company person have been members of for the past 3.5 years! Pretty impressive ROI (total outlay for those 3.5 years, including lunches, would have been just over $10,000).

    Or he can simply read some of the top books on the subject: THE 29% SOLUTION by Dr. Ivan Misner (founder of BNI); REFERRAL MARKETING by John Jantsch; or ENDLESS REFERRALS by Bob Burg. They are 3 linchpins in this arena, and I’m sure there are others.

    Hope this helps!


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