You did it, you published your book. Congratulations! But why stop there? Have you considered adding podcasting to your resume? The written word can only go so far in today’s social media consumption culture. A podcast could be another great way to expand your influence and reach by making your voice heard. Let’s explore the benefits of turning your book into a podcast.
Podcasting books is a unique avenue that excites many authors. Podcasts are gaining more and more popularity each year, with people looking for new things to listen to while they shop, commute, or work out. Over a quarter of Americans listen to podcasts every month — and that number is rapidly growing.
WHAT IS A PODCAST?
A podcast is an on-demand audio broadcast like those old radio shows your grandparents listened to. But podcasts are anything but old-fashioned. Podcasts can be downloaded and taken anywhere on any device. And once a subscriber is notified of a new episode, they can listen to it any time they want.
WHY PODCAST YOUR BOOK?
- Putting your book into podcast form can increase your influence and your name.
- Podcasting allows you to build a fanbase that can turn into loyal readers and listeners.
- Podcasting is another avenue for fans to hear about your upcoming projects like future books, speaking engagements, or even exciting news about your business.
- Podcasting your book can create another revenue stream.
HOW CAN I MAKE MONEY WITH A PODCAST?
While the podcast itself is free, sponsors can be found to put ads into your show. There’s also the options of affiliate marketing, crowdfunding, selling merchandise, and hosting live events. There’s also Patreon.
WHAT IS PATREON?
From patreon.com: “On Patreon, you can let your fans become active participants in the work they love by offering them a monthly membership. You give them access to exclusive content, community, and insight into your creative process. In exchange, you get the freedom to do your best work, and the stability you need to build an independent creative career.”
WOULD MY BOOK WORK AS A PODCAST?
Whether your book is fiction or nonfiction, your book can be turned into a podcast.
- Nonfiction – You or a professional narrator can simply read the book aloud, with each chapter being an episode. Self-improvement, business, and health-related podcasts are very popular.
- Fiction – Sound foleys and music can be inserted to help enhance the listening experience. Voice actors can even be hired to read dialogue scenes if you choose!
WHAT’S THE DIFFERENCE BETWEEN AN AUDIOBOOK AND A PODCAST?
There are some obvious similarities, but there are some notable differences.
- Audiobooks must be paid for upfront. Podcasts are supported by advertisers who pay for the content. If you post a chapter of your book once a week, you could very well get someone hooked enough to buy the book so they can read it and own it.
- Audiobooks can be difficult to control, and it’s easy to lose your place. With podcasts, however, episodes are usually under an hour, and they’re designed to be listed to within one session. Episodes are easily consumed and your spot is automatically saved if you need to take a break.
- Audiobooks are one-time events, whereas podcasts are episodic and continue to live and expand as long as there is content to feed it. It’s much easier to build a community with a podcast, because you can add announcements and updates about your upcoming works within your episodes. And let’s say a subscriber has finished your book, and you want to take a break from podcasting for a while. Well, when you’re ready to post an update about something you’ve got coming out, that subscriber will be notified. For that reason it’s much easier to remember podcasts than it is to remember audiobooks.
I would love to be an integral part of your podcasting experience. I have experience in producing, sound engineering, editing, and narrating. I’ve adapted and transformed a children’s book into a ten-part podcast and I’m working on doing the same for my own novel.
For more information, I’d love to speak with you. Feel free to email me at firstname.lastname@example.org.